E: Enhancement: To enhance the Company business by maximizing its participation in the market share in a profitable way within the Company Board Strategy & Policy.
C: Confidence: To be confident to what we are introducing in accordance with the highest standards and specifications worldwide.
G: Global: always having a Global vision such as analyzing the Company situation verses others. By continuous applying to the SWOT analysis (Strength, Weakness, Opportunities and Threats).
S: Satisfaction: The Clients satisfaction is The Company target. We should not meet but exceed the Clients expectations, i.e… Keeping the Company’s image in the clients eye.